ALTERYX - ANA THE ANALYTICS CHAMPION
VIDEO SERIES

The challenge: Create a series of fun videos featuring our new "mascot," Ana the Analyst, and show all the different ways Alteryx can be used to make her go from Analyst to Analytics Champion. We wanted this to feel like a comic book series with Ana as the hero battling different "villains" in each episode. As the sole Copywriter on the team, I concepted and wrote the script for each video.